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Privacy policy

Introduction

This Privacy Policy describes how Balestina (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, interact with, or make a purchase from our store, or access our digital video learning materials. We are committed to protecting your privacy in compliance with global data protection standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

Personal Information We Collect

When you visit the Site or interact with our products and services, we collect certain information to fulfill orders, improve user experience, and deliver online learning content. This includes:

  • Device Information: Web browser version, IP address, time zone, cookie identifiers, pages or products viewed, search terms, and interaction metrics with our Site and media player.

  • Order Information: Full name, billing address, shipping address, email address, phone number, and payment details (including credit card processing tokens, PayPal, or alternative payment methods).

  • Account & Digital Access Data: Account credentials, login activity, and completion progress for interactive digital courses or QR code-linked video lessons.

How We Use Your Personal Information

We use your personal information to provide our services and deliver a seamless experience:

  • Order Fulfillment: Processing payments, managing order logistics, delivering physical workbooks, and providing invoices or order confirmations.

  • Digital Content Delivery: Granting secure access to step-by-step video tutorials and digital supplements linked via QR codes or email.

  • Customer Support: Communicating with you regarding your order status, shipping updates, or technical assistance.

  • Fraud Prevention & Security: Screening orders for potential risk, fraud, or unauthorized access.

  • Marketing & Communications: Delivering relevant promotional offers, product updates, and targeted advertisements on platforms like Meta and TikTok (subject to your consent choices).

Sharing Personal Information

We share your personal information with trusted third-party service providers to power our business operations:

  • E-Commerce Platform: We use Shopify to power our online store and checkout system.

  • Fulfillment & Logistics: We transmit shipping details to our warehousing, ERP, and shipping courier partners to pack and dispatch your orders.

  • Payment Processing: Payment transactions are handled via secure, PCI-compliant payment gateways (e.g., Stripe, PayPal). We do not store full credit card numbers on our servers.

  • Digital Hosting & Analytics: Video hosting, analytics, and performance measurement tools to ensure our interactive video lessons stream smoothly.

  • Advertising & Analytics: Platforms like Google, Meta, and TikTok to measure ad performance and serve targeted advertisements.

Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels to enhance browsing performance, remember user preferences, and optimize advertising campaigns.

You can control and manage cookie settings directly through your web browser. Please note that disabling certain cookies may affect site functionality or limit access to interactive features.

Your Rights

Depending on your geographic location, you hold specific rights regarding your personal information:

  • Right to Access / Know: Request details about the personal data we hold about you.

  • Right to Rectification: Request corrections to inaccurate or incomplete information.

  • Right to Erasure (Deletion): Request the deletion of your personal data, subject to legal record-keeping obligations.

  • Opt-Out of Data Sale / Sharing: Request to opt out of targeted advertising or data sharing under CCPA/CPRA guidelines.

To exercise any of these rights, please contact us at support.balestina@gmail.com.